Mumbrellacast: Return of the jingle?; Gay stereotypes; 2011’s ratings battle begins

  • 2GB and 2UE gear up for the battle of Sydney’s talk radio
  • The return of the jingle?
  • We’re going to need a bigger file size
  • Why telly dominates kids’ viewing habits
  • What SBS needs to do to attract advertisers
  • Media agencies gear up for creative strategy
  • Westpac’s gay stereotype
  • Catfish – the next social media movie

Featuring Mumbrella editor Tim Burrowes, Fleishman Hillard VP of digital media Scott Rhodie and PHD strategy director Chris Stephenson.

Running time: 47:05

Production by Georgina Pearson.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:


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