Mumbrellacast: Return of the jingle?; Gay stereotypes; 2011’s ratings battle begins
- 2GB and 2UE gear up for the battle of Sydney’s talk radio
- The return of the jingle?
- We’re going to need a bigger file size
- Why telly dominates kids’ viewing habits
- What SBS needs to do to attract advertisers
- Media agencies gear up for creative strategy
- Westpac’s gay stereotype
- Catfish – the next social media movie
Featuring Mumbrella editor Tim Burrowes, Fleishman Hillard VP of digital media Scott Rhodie and PHD strategy director Chris Stephenson.
Running time: 47:05
Production by Georgina Pearson.
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast
Recorded with the support of:
topics
2GB
Advertising
Barry Mowszowski
Chris Stephenson
Mumbrella
Mumbrellacast
radio
Scott Rhodie
Starcom
Tim Burrowes
TV
Westpac
sorry Tim I don’t think I could bare to listen to you ramble on for 47 minutes. And sorry, I think Mumbrella has gone to poo.
CYA
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That’t be “bear” rather than “bare” Stuart. But hopefully a colleague checks your copy before it goes to BBK’s clients.
(And just in the interests of getting accurate feedback, has Mumbrella gone to poo in the months since you last felt that I was a smartarse and invited me to pull my head in – https://mumbrella.com.au/kyle-sandilands-arse-2day-merrick-nova-37062#comment-37062 – or were you stilll a fan at that point?)
Cheers,
Tim – Mumbrella
According to Stuart’s Facebook profile, his favourite TV program is Hey Hey It’s Saturday.
http://www.facebook.com/pages/.....ry?sk=info
I don’t think Stuart’s the Mumbrella type. You should ban him from reading.
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I am flattered that you take your time to play detective with IP addresses, and that I get free advertising for my company!
Timothy I stand by both comments, and look forward to sharing them with my many friends within the advertising and media. Would you like my home IP as well, that way you could hack my entire list of contacts?
Sincerely
Daryl Somers Fan
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S-S-studio, feel free to add me on Facebook, and make sure to join the Hey Hey page too.
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No in my opinion it has NOT gone to poo! This is the highlight of my day. BTW why is channel Nine touting itself as “the home of laughter”.What has it got to laugh about?Richard Wilkins?, Carl Stevonovich?. Ben Elton show sounds like a stinker, much like Warnie(was it axed or finished its run?
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Hi Stu,
In your case, Google was quite sufficent.
Ta anyway.
Cheers,
Tim – Mumbrella
Some comments about the Morgan data (and Chris we should have a chat about this over a drink sometime).
The Morgan question will be either recall-based (“how many hours a day do you….”) or a media diary (tick the boxes for each medium by quarter-hour). The interesting thing is that Morgan’s methodology came up with 14.8 (not 14.2 as Tim says) for 6-13 year olds, whereas the OzTAM metered system shows for 5-12 year olds 14.25 hours. Pretty darned close I think you would agree! So the question is … if the kids claimed usage was so close to the metered usage for television (i.e. independently corroborated) … what makes you think that the other media are way off beam?
I also think that you sell kids WAY short as to their cognisance of the different media. They could even be better regarding all things digital than older folk.
And Scott, I’ve seen way more than a dozen reports (I hesitate to call them research) showing that online usage is greater than that for any other medium. While I am sure that is what the data says, way down in the bottom in the footnote there is something that says conducted online using opt-in. No wonder online scores well when the research is conducted online! Also, it is well known by research professionals that opt-in surveys conducted online skew towards heavy online users (unsurprisngly). In many cases – e.g. where online and offline usage of a brand or product is pretty much the same – this is not a big issue. But to conduct media usage surveys online and expect that to represent the population …. well … tell him he’s dreaming. What these surveys should be reporting is that ‘among heavy online users online usage exceeds all other media’ – but that’s hardly a headline is it.
Just saying … and trying to keep an even playing field.
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