Mumbrellacast: Seven’s game changing move, double digit SMI results, plus Peter Horgan and Liz Wigmore

On this week's Mumbrellacast, Olivia Kruimel, Tim Burrowes and Calum Jaspan join host, Damian Francis.

Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. This came after news on Friday that chairman of Prime Media Group, Ian McGill, had resigned from his post after eight months in the role. MD and CEO of Seven West Media, James Warburton, said that the deal has the potential for the company to now reach more than 90% of the population each month. The team discusses the implications of the acquisition.

Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels showing the buoyancy in the Aussie market. AFL and NRL finals series provided solid figures for TV media, after both took place in October last year, however ongoing lockdowns meant that outdoor bookings didn’t have the same uptick, growing just 3.8%, while strong growth in search and social media ad spend pushed digital’s total bookings up 20.1%. The team examine what the rest of the year is likely to have in store for the industry.

Sky News Australia and Alan Jones are set to part ways, with Jones’ last show to air tonight. Jones declined the offer of a new time slot from Sky News, subsequently choosing to leave the broadcaster just over a year after joining on a full time basis. The team briefly discuss what next for Jones.

Finally, an interview with Omnicom Media Group’s CEO Peter Horgan and Foundation’s general manager, Liz Wigmore, where the pair speak about the agency’s growing client list, the bespoke offering, dealing with emerging issues across the client/agency relationship and industry trends into 2022 and beyond.


In the news

  • Seven West Media enters into conditional agreement to acquire Prime Media Group (02:58)
  • SMI figures for September see another double digit rise (12:54)
  • Alan Jones and Sky News Australia part ways (21:23)

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