At the start of 2022, UK industry bodies, the IPA and ISBA announced plans for the Pitch Positive Pledge, looking to transform the way business is pitched for and won in the British advertising industry, as well as addressing some of the long-standing wellbeing issues that pitching presents.
The topic has been covered extensively on Mumbrella, on this podcast, and at industry events, yet we are at a point post-COVID where the human toll can no longer be ignored.
This podcast presents a cross-industry discussion, with IAG’s director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.
Episode breakdown
- Industry pitching podcast panel (01:09)
ADVERTISEMENT