Mumbrellacast: Ten in 2021, Russel Howcroft, and ‘Holiday here this year’ returns

It was the week of Ten’s upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won’t be returning next year, but three new shows, including Amy Poehler and Nick Offerman’s Making It, have been added to the slate. The Mumbrellacast team gives their impressions on how Ten’s virtual performance went, and Brittney Rigby breaks down all the network has to offer with key executives Beverley McGarvey and Rod Prosser.

Also this week, Gruen returned. Fresh off his success in the Melbourne radio ratings, Russel Howcroft joined the podcast to discuss why talkback radio deserves more ad spend, what keeps Gruen fresh, and how marketers and agencies should be preparing themselves for the continuing onslaught of market changes (34:17).

And, Tourism Australia revived ‘Holiday here this year’ to kick off another domestic tourism push ahead of the summer holidays. Starring Hamish Blake and Zoe Foster-Blake, the campaign puts an upbeat spin on the cabin fever many Australians are experiencing. But, has it come at the right time? And what does it say about the tourism market more broadly?

In the news

  • Everything you need to know about Ten in 2021 (1:02)
  • Beverley McGarvey and Rod Prosser on next year (6:33)
  • Tourism Australia wants you to ‘Holiday here this year’ (27:16)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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