Ten in 2021: Flybuys data after being ‘slightly late to the data party’, and 10 Play’s Curated Content Carousel
Ahead of its upfronts presentation this afternoon, Ten has revealed it has added Flybuys data to ViacomCBS’ stack after initially being “slightly late to the data party”, and unveiled a new advertising product on broadcast video on demand (BVOD) service 10 Play: the Curated Content Carousel.
The Curated Content Carousel will launch next year, allowing brands to “seamlessly blend” into 10 Play’s homepage, both through the website and on connected TV apps. The launches will mean Ten is the “easiest, most accessible and transparent television network to work with”, the business’ head of data and digital said.
The Carousel builds upon the launch of the Premium Pause offering, which sees a 10 Play show briefly pause and minimise to allow advertising content to run around it.
