Mumbrellacast: The industry’s pay gap and diversity problem, plus Foxtel’s latest shake-up

This week, it was ‘revealed’ that the industry was at risk of becoming a ‘predominantly male, middle-aged, white workforce’… which was not particularly shocking. The Mumbrellacast team breaks down why the gap between men and women in this industry remains so significant, and what the data tells us.

Plus, News Corp execs declared cricket was “antediluvian” and blamed it for the drop in summer subscribers to its sports streaming platform Kayo. Foxtel also shook up its marketing team again, with Kayo chief operating officer, Les Wigan, becoming executive director of operations and technology. As the subscription service invests more into streaming, the team speculates whether this is the revolution Foxtel needs.

Also in streaming-land, Netflix appointed Junkee Media to its social media and content account. The appointment pits digital publishers up against agencies, and evolves the model of working with a brand’s online content.

Finally, the ABC beat out News.com.au for the top spot in the Nielsen Digital Content Ratings. The team discusses whether the quality and reliability of news is only valued in times of crisis, and speculate on what February’s ratings will look like.

In the news

  • Foxtel switches up its marketing department (00:46)
  • Junkee Media lands Netflix’s social content account (9:05)
  • The media industry at threat of becoming a ‘predominantly male, middle-aged, white workforce’ (15:51)
  •  The ABC topples news.com.au in Nielsen’s digital content ratings (25:02)

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.