Mumbrellacast: The industry’s pay gap and diversity problem, plus Foxtel’s latest shake-up
This week, it was ‘revealed’ that the industry was at risk of becoming a ‘predominantly male, middle-aged, white workforce’… which was not particularly shocking. The Mumbrellacast team breaks down why the gap between men and women in this industry remains so significant, and what the data tells us.
Plus, News Corp execs declared cricket was “antediluvian” and blamed it for the drop in summer subscribers to its sports streaming platform Kayo. Foxtel also shook up its marketing team again, with Kayo chief operating officer, Les Wigan, becoming executive director of operations and technology. As the subscription service invests more into streaming, the team speculates whether this is the revolution Foxtel needs.
Also in streaming-land, Netflix appointed Junkee Media to its social media and content account. The appointment pits digital publishers up against agencies, and evolves the model of working with a brand’s online content.