Netflix ANZ appoints Junkee Media to its social media and content account after pitch process
Junkee Media will create all social media content for Netflix ANZ after winning the account in a competitive pitch contest in late 2019.
Four new roles will be hired as part of the win – a managing editor, news editor, community editor and an AV editor.
Junkee Media will now manage Netflix’s ANZ social media content
Huge win for Junkee! Well done guys.
To be clear, is this the whole social media account that was previously with We Are Social. No mention of the incumbent at all and if that’s the case it’s also a bigger story in that it’s a first to my knowledge of a brand handing it’s social media account to a publisher rather than an agency.
Well done Neil, Tim and team.
@interesting Junkee are already the appointed social content agency for brands like American Express and others, we just don’t really shout about it and just get on with creating great work for them. But I agree, it is an interesting trend.