Mumbrellacast: The #MeToo Ad Week outrage, Ten and MCN breakup, and Kim Portrate on the future of TV ratings

In this week’s edition of Mumbrellacast, Think TV’s CEO Kim Portrate joins the team to discuss the controversial #MeToo panel at Advertising Week, the future of TV ratings and Ten’s split from MCN. Plus we unpack this week’s biggest news in media and marketing.

In our 12th episode, the news team discusses the shock departure of Telstra’s CMO Joe Pollard; the news website that implemented a month-long ban on men; and Vegemite’s first ad in six years by its new creative agency Thinkerbell.

In the news

In this week’s news roundup, the team discuss:

• Joe Pollard exits Telstra as CMO in marketing overhaul (1:25)
• Which-50’s ban on men (7:12)
• Thinkerbell’s first ad for Vegemite (10:01)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Abigail Dawson

Abigail Dawson is a reporter at Mumbrella mainly covering the creative and PR space. Abigail graduated from RMIT University where she completed a Bachelor of Communications (Journalism) majoring in politics, economies and businesses. She has interned at Mamamia and completed work experience at 3AW and Channel 10.

topics joe Pollard, kim portrate, MCN, Mumbrellacast, Ten, Think TV, Thinkerbell, Vegemite

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