Mumbrellacast: The super marketing shake-up, plus Private Media’s Will Hayward

On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022, plus Private Media CEO, Will Hayward joins to chat about the publisher's upward trajectory.

On Monday evening, Mumbrella broke the news that WPP had been asked by Coles to withdraw from its RFP, in search of a bespoke agency model, as the brand became aware of an upcoming conflict, that being the group’s production hub, Hogarth getting into bed with cross-town rivals, Woolies. The following morning, Mumbrella then revealed Accenture Interactive had been added to Coles’ invitational list, returning the list to three. In this section, the team discusses the wider repercussions for both retailers, how the year may play out for both, and how their burgeoning retail media businesses may be set to play a major role.

In this week’s interview, WIll Hayward, CEO of Private Media, the publisher of Crikey, The Mandarin, and Smart Company joins the podcast. During the conversation, Hayward talks about the company’s recent growth, why investigative journalism lives on at Crikey, the complexities in deals with Google and Facebook, the struggles for indie publishers and, the Australian industry taking notes from overseas.

What might the election mean for the businesses’ flagship publication? Listen in to the podcast.

Episode breakdown

  • Coles and Woolies entangled as 2022 shapes up to be a big year in retail marketing (02:18)
  • Interview with Will Hayward, CEO of Private Media (18:05)

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