Mumbrellacast: The verdict on Lambalytica, Brendon Cook’s clever exit and which network will win the summer TV ratings?

This week the Mumbrellacast team picks apart MLA’s Australian-but-not-Australia Day lamb ad. They discuss whether the Cambridge Analytica scandal is still relevant for the campaign’s ‘Lambalytica’ play on words, who the campaign was targeted at and the motivations behind MLA’s push for a ‘summer campaign’ rather than its traditional Australia Day ad.

The promised battle between summer sports has proved to be somewhat of a letdown. Nine’s broadcast of the Australian Open has dominated the ratings, while Seven’s Big Bash coverage has struggled to find the viewership of previous years. Instead, the battle of the season seems to have been between Seven and Ten on Twitter.

Also this week, Ooh Media CEO Brendon Cook announced his intention to step down from the role. After 30 years with the business, the same amount of time that senior media reporter Hannah Blackiston has been alive, the Mumbrellacast team ponders what inspired Cook to choose this moment to step away and whether someone has finally managed to nail the CEO exit strategy.

And, content director Tim Burrowes introduces Mumbrella’s new comment policy.

In the news

  • Meat and Livestock Australia finally delivers its summer campaign (00:42)
  • Introducing our new comment policy (14:50)
  • Ooh Media CEO Brendon Cook announces he will be stepping down (20:35)
  • Which sport is the winner in the TV ratings model? (27:21)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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