Roger Federer brings 618,000 metro viewers to Nine on Australian Open day three

Wednesday night’s Australian Open match between Roger Federer and Filip Krajinovic brought 618,000 metro and 826,000 national viewers to Nine from 9pm, as the tennis great won the match in three sets.

The game prior, between Serena Williams and Tamara Zidansek, delivered an audience of 503,000 metro viewers and 664,000 nationally. Williams beat the Slovenian player in straight sets.

Federer brought 618,000 metro viewers to Nine

Ash Barty’s game against Polona Hercog, which saw the world number one beat Hercog in straight sets, brought in 345,000 metro viewers and 501,000 nationally at 1pm.

Overall, the evening coverage of the sport brought 551,000 metro viewers to Nine and helped the network to a winning 29.0% audience share. Nine’s main channel held 22.2% for the day.

Ten aired another I’m A Celebrity, Get Me Out Of Here elimination with 710,000 metro viewers tuning in at the confirmed times. 700,000 watched the episode prior.

I’m A Celebrity also took top spot in all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

Seven’s offering for the evening was a Big Bash League match between the Adelaide Strikers and the Melbourne Stars, which brought in 485,000 for its second session and 436,000 for the first.

Seven and Ten also came to loggerheads on social media, as the summer programming battle heats up and the networks are battling for the ratings crown. A teasing tweet from Seven baited Ten into a quick response, with both networks seeking to make the ratings figures work in their favour.

Seven and Ten also took to social media to tease each other about ratings

Seven held an overall network share of 26.1% and Ten 22.3%. As channels, Seven held 17.4% and Ten 13.9%. ABC held a network share of 13.6% and 8.3% as a channel and SBS 8.9% and 4.6%.


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