Mumbrellacast: Tourism Aus pulls campaign, the media clashes over bushfire crisis, and Karl’s return to Today

In the first Mumbrellacast of 2020, the team looks at the efforts made by businesses and individuals in the media and marketing industry to lend a hand with the catastrophic bushfire crisis. Unfortunately, with the great actions of some, comes a lot of sniping and prolific ‘fake news’ on Twitter. The team discusses the growing tensions between the ABC and the Guardian and News Corp, or the Murdoch-owned media, and examines why it’s so important right now that the media industry is held to account for its actions and reporting.

Tourism Australia recently made the decision to pull its ‘Matesong’ campaign, fronted by Kylie Minogue, amid the bushfire coverage in both Australia and globally. Mumbrella’s editor Vivienne Kelly asks if the organisation had a choice in the matter, if it would have been possible to keep the campaign rolling with such an obvious void between how Australia is portrayed in it and the apocalyptic conditions facing large parts of the country.



Beyond the bushfires, the media show must go on, and Nine is certainly hoping 2020 will bring them some good news in the breakfast TV ratings with the return of Karl Stefanovic. It seems to be so far so good, but the team wonders if Today can keep the momentum going after the curiosity has worn off. Plus, they revisit some of Stefanovic’s classic hits, including an excellent encounter with some seagulls.

In the news

  • How you can help with the bushfires (0:47)
  • Tourism Australia pulls its ‘Matesong’ campaign (2.30)
  • How the media has reacted to the bushfire crisis (15:00)
  • SCA pulls ‘insensitive’ songs out of respect to communities impacted by the bushfires (27:49)
  • Karl Stefanovic’s return ratings (30:26)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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