Mumbrellacast: TV ratings kick off, eyes turn to the Super Bowl ads, and all things in-housing with Lution

TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis surrounded the tennis until its launch, how has the new schedule impacted programming on Seven and Ten? 2021 will be a big year in TV, but with the Olympics on everyone’s minds, what will the landscape look like this year?

And with the Super Bowl comes headline-grabbing ads. But how did the big game ads differ this year after brands continue to feel the impacts of the COVID-19 pandemic? And with the tennis in play and football on the horizon, how can Australian marketers make their mark in sports this year?

Plus, Chris Maxwell and Andy Gibson talk all things in-housing off the back of launching new consultancy Lution. The pair dive into the benefits of in-house advertising teams for marketers, how it improves creative work and answer if it really does attract high-level talent to the client-side.

On this episode

  • TV ratings are back with new programs on the slate – who has started-off the year on top? (1:13)
  • The Super Bowl and Australian Open trigger advertising events – but what’s different this year? (13:45)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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