Mumbrellacast: Will Google push back on its defamation ruling? Plus, Mat Baxter

On this week's Mumbrellacast, Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling against Google, and to take stock of Australia's media agency market following two sets of recent rankings. Then, an extended interview with the global CEO of Huge, Mat Baxter.

On Monday, the Federal Court of Australia moved in favour of the former deputy premier of New South Wales, ruling Friendlyjordies’ content posted on YouTube had defamed the former politician, and that as the publisher of the content, Google would have to pay $715,000 in damages. The team looks at the potential implications for this ruling, and what this may spell for further rulings for tech platforms further down the line.

Then, after a media billings list was published in trade newsletter Unmade yesterday via Comvergence, the team looks at the state of play for media agencies in the Australian market, by cross-referencing two sets of figures.

Finally, Mat Baxter, global CEO of IPG digital agency Huge joins the podcast a year on from moving into the role. During the conversation, Baxter discusses why he was looking for a new challenge, his decision to sunset all but one of Huge’s offices globally, whether he still believes agencies should #DitchThePitch, creative and media thinking, and where he wants to take Huge moving forward.

Episode breakdown

  • What will Google’s defamation ruling spell for platforms? (01:45)
  • What do two sets of media agency rankings tell us about the industry (11:22)
  • Interview with Mat Baxter (15:03)

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