Mumbrellacast: Youtube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more

MUMBRELLA STAFF

September 11, 2025 3:45

Join Hal Crawford, Tim Burrowes, Lauren McNamara and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

Google Australian MD Mel Silva at the Brandcast event

Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see if it was all worth it.

The latest radio ratings are in, and Nine Radio climbed back in Melbourne. Kyle and Jackie O have also gained some ground in the Victorian city. We go over the results to see who’s currently on top.

In this week’s Upfronts season, Mamamia announced a refreshed strategy spanning shows and written content. We examine the network’s stated strategy shift to a “house of brands”.

Meanwhile, Omnicom’s Eleven has officially absorbed Mango Communications Sydney, and TBWA named Kimberlee Wells as its Australian CEO. Freelance journalist and old friend of the show, Lauren McNamara is back to give a rundown of what happened on both fronts and what this means moving forward.

Get the latest episode every Wednesday.

Podcast edit by Abe’s Audio.