News Mumbrella’s Ad of the Month: Shortlist revealed May 18, 2012 12:49 by Colin Delaney 4 The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed. The shortlist for April’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Thursday 24 May. Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web. The shortlist for April’s ad of the month: 1. Kia Grand Carnival – Stickers – Innocean 2. TAC – Motorcycle reconstruction – Grey Melbourne 3. Cadbury – Welcome to Joyville – Saatchi & Saatchi 4. Miroslav – Miroslav Quality – M&C Saatchi 5. VB – Raise a glass – Droga 5 6. Dare Iced Coffee – The Dare Fix – MCM Media & Ryan Shelton 7. Jeep – Ultimate Search Engine – CumminsRoss [SURVEYS 27] With the support of: Colin Delaney topics ad of the month, Cadbury, CumminsRoss, Dare Iced Coffee, Droga 5, Grey Melbourne, Innocean, Jeep, M&C Saatchi, Miroslav, Raise A Glass, Saatchi & Saatchi, stickers, TAC, VB, Welcome to Joyville Share Tweet Share Comments: 4 Add Comment Glenda Binns 18 May 12 I think the TAC advert is compelling viewing and gets the facts of safety over to the viewer. Reply Brand Panda 18 May 12 Kia Stickers got my attention by being different in a cluttered market – well done Raise a glass brings Legacy into the present in a compelling way, just not sure of the ethics of it being associated with VB. TAC is usual good work, but we’ve seen this story before. Reply Ann 18 May 12 Jeep was the most pleasing to watch Reply jean cave 18 May 12 The underwear one is stupid but it is the right length, so gets my vote. Added bonus, I now know there is an underwear brand called Miroslav, which I didn’t before. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?