Mumbrella’s Ad of the Month: Shortlist revealed
The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.
The shortlist for April’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Thursday 24 May.
Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.
The shortlist for April’s ad of the month:
1. Kia Grand Carnival – Stickers – Innocean
2. TAC – Motorcycle reconstruction – Grey Melbourne
3. Cadbury – Welcome to Joyville – Saatchi & Saatchi
4. Miroslav – Miroslav Quality – M&C Saatchi
5. VB – Raise a glass – Droga 5
6. Dare Iced Coffee – The Dare Fix – MCM Media & Ryan Shelton
7. Jeep – Ultimate Search Engine – CumminsRoss
| [SURVEYS 27] |
With the support of:
topics
ad of the month
Cadbury
CumminsRoss
Dare Iced Coffee
Droga 5
Grey Melbourne
Innocean
Jeep
M&C Saatchi
Miroslav
Raise A Glass
Saatchi & Saatchi
stickers
TAC
VB
Welcome to Joyville
I think the TAC advert is compelling viewing and gets the facts of safety over to the viewer.
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Kia Stickers got my attention by being different in a cluttered market – well done
Raise a glass brings Legacy into the present in a compelling way, just not sure of the ethics of it being associated with VB.
TAC is usual good work, but we’ve seen this story before.
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Jeep was the most pleasing to watch
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The underwear one is stupid but it is the right length, so gets my vote. Added bonus, I now know there is an underwear brand called Miroslav, which I didn’t before.
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