Snowtown’s Kurzel directs carsales’ homage to the Aussie automobile
Snowtown director Justin Kurzel has directed a new campaign for carsales.com.au aiming to capture the Australian love affair with cars.
The ad was developed in-house, with production company Revolver producing the ad and Carat handling media. The campaign, backed with outdoor, digital and digital, goes to air on Sunday.
The chief marketing officer for carsales.com.au, Vladka Kazda said, “We wanted to explore the fact that from the moment we buy them, our cars become more than just something we drive. They become an extension of our lives. We think our new campaign demonstrates that perfectly.”
Gotta love a spot with a fart joke.
And over here we are about to release the first production via Fuel Tank TV, a local production team that has focused on exploring Australian Automotive culture
https://vimeo.com/42189495
The Fuel Tank TV Annual to be released in June 2012 is a collectable DVD release of all the re-edited Fuel Tank TV films , including unseen footage.
Keep checking out these links for updates and information about the future release date and where/how to purchase:
facebook.com/fueltanktv
fuelzine.com/
fueltank.tv/
Love the Fuel Tank TV Annual — exactly what we used to do when we were growing up – but in the paddocks & swamps at the back of Carrum, cheers C.
Fnd this hard to believe it was done in-house? Cmon Tim, credit where credits due?
Hi,
Are you sure. Carsales tell me it was developed inhouse.
Shockingly, not all clever and creative people work in agencies.
Nicely shot, isn’t it?
Cheers,
Tim – Mumbrella
That was beautiful. Quality stuff! Well done!