Mumbrella’s B2B Marketing Summit returns with IBM Watson marketing expert Loren McDonald as global keynote

Mumbrella’s B2B Marketing Summit is returning for its second year with IBM Watson’s marketing research program director and evangelist, Loren McDonald, set to keynote the conference.

McDonald will fly in from the US to deliver a presentation on how to leverage artificial intelligence, capture meaningful data and use it properly once it’s there. He will also explore some of the industry’s key trends and emerging challenges.

McDonald is a marketing evangelist at IBM Watson in the US