Mumbrella’s B2B Marketing Summit returns with IBM Watson marketing expert Loren McDonald as global keynote
Mumbrella’s B2B Marketing Summit is returning for its second year with IBM Watson’s marketing research program director and evangelist, Loren McDonald, set to keynote the conference.
McDonald will fly in from the US to deliver a presentation on how to leverage artificial intelligence, capture meaningful data and use it properly once it’s there. He will also explore some of the industry’s key trends and emerging challenges.
McDonald is a marketing evangelist at IBM Watson in the US
Titled ‘Staying ahead of B2B marketing: Email marketing, automation and the impact of AI’, McDonald will educate marketers and agencies on digital marketing best practice while also helping brands understand what they should be prioritising in their marketing strategies and outcomes.
The session will also reveal the impact of artificial intelligence and augmented reality is having on the industry and how the B2B industry should be using it.
Meanwhile, Xero’s communications director, Marina Holmes will join McDonald as a presenter at the summit on September 5 in Sydney.
Holmes will present a session on: ‘Starting from Xero: How to build a successful B2B content strategy’
In her session, ‘Starting from Xero: How to build a successful B2B content strategy’, Holmes will deliver tangible insights on how brands can identify their content strengths to create a high performing content marketing strategy.
Holmes will explore the ways B2B businesses and agencies can develop and progress their content measurement and technology capabilities, content strategy and people process.
Plus, CHE Proximity’s chief strategy officer, David Halter, will take to the stage to deliver a session ‘How to integrate data and creativity to deliver results for B2B’.
Halter will share tips on how B2B businesses and marketers can uncover human data to gain a superior understanding of people to create meaningful experience that will inevitably influence behaviour
The session will see Halter discuss how to create meaningful campaigns based on actionable insights and integrate both data and creativity to deliver business results in a B2B landscape.
Halter will share tips on how B2B businesses and marketers can uncover human data to better understand people and influence behaviour.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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