Mumbrella’s creative agency of the year: Clemenger BBDO Melbourne
Peter Biggs
“In the fickle, fluid and fragile industry we call advertising – which seems to have all of the symptoms of ADD – it is horrendously difficult for an agency to be consistently successful,” says Peter Biggs, the boss of Clems Melbourne.
“But this year, we were recognised as Australia’s most creative agency. Again. We were also chosen as Australia’s most effective agency. Again. We also delivered a record commercial result. Again.”
It’s hard to argue with Biggsy.
Congrats to Clem/BBDO. A well-deserved win. Great work. Great commercial success for their clients. Great agency. Well done to The Monkeys as well. Whybin/TBWA deserves a big mention too. Their growth has been second to none.
Congrats to Mumbrella. That’s the first piece of sensible work I’ve seen from you guys this year.
Well done to Clems. I was surprised they didnt win the b&t awards.
InterestIng to note the large number of congratulatory comments on media agency Of the year, PR agency of the year and even best advertiser. Some of them from rival agencies.
Yet only two comments on best ad agency, and one of them being a dick.
What does this say about the negativity of adland?
Well deserved.
Terrifyingly consistently great work.