Mumbrella’s Summer Shorts series – ep. 20

Almost at the end of the week already, and we bet you’ve only scratched the surface of your inbox?

This Summer Shorts series will conclude this week, so be sure to sign up to our newsletter and check back in on our website regularly throughout the day for the latest stories.

Short shorts

  • Australian Open 2022: Media buyers look ahead to Nine’s grand slam event.
  • Sonny Bill Williams v Barry Hall: Stan gets in the ring with pay-per-view boxing.
  • Sir Martin Sorrell’s S4 Capital merges 4 Mile Analytics and Media.Monks.
  • The Australian Republic Movement tells Royal Family ‘we can take it from here’ in their latest campaign via Brand + Story.
  • Block’s acquisition of Afterpay has been given the all-clear by the Bank of Spain, closing the book on Australia’s largest ever merger deal. (Business Insider Australia)
  • Twitter Inc has picked up a minority stake in Aleph Group Inc, the digital advertising firm said as it seeks to go public in the United States. (Economic Times)
  • Record 3.8 trillion hours spent on mobile in 2021, says App Annie.
  • Next & Co reports 38% of digital media advertising wasted in past six months.
  • Over 80 fact-checking organisations tell YouTube CEO Susan Wojcicki that the company’s misinformation policies are “proving insufficient” and propose solutions. (Poynter)
  • Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) has named Guy Marks CEO of Omnicom Media Group EMEA. In his new role, Marks, previously leader of OMD EMEA, will oversee strategy, operations and the development and adoption of transformative capabilities to support Omnicom Media Group (OMG) agencies – including OMD, PHD, Hearts & Science, and its Annalect data and analytics division – across EMEA. (PR Newswire)
  • Jack Dorsey and others propose a legal defense fund for Bitcoin developers, citing “multi-front litigation” and “threats” (CoinDesk)
  • Apple has moved to get themselves into a position in the sports streaming market with insiders revealing that they are in talks to get access to selective games played in a major code. Overnight it emerged that Apple is looking to bid for Major League Baseball games in the USA a move that could cost them billions. (Channel News)
  • Brisbane’s 97.3 FM’s breakfast show host Robin Bailey confirmed on air this morning – zooming in from home – that “I got Rona, I’ve tested positive to the Coronavirus”. Speaking to her on air buddy Terry Hansen – who popped in to the 97.3 studios – Robin shared the news with 97.3FM listeners that she and her sons Fin, Lewin and Piper have all tested positive for COVID-19.
  • Apple App Store developers have raked in more than US$260 billion since its launch in 2008, according to the company — including US$60 billion in the last year alone. While those are serious numbers, relations between the tech giant and App developers aren’t all roses. Many continue to publicly bristle at the terms of their agreement, in which Apple takes 30% of all transactions. Fortnite-maker Epic Games remains locked in a legal dispute with Apple over this very issue. (LinkedIn News)
  • After reports that Nexstar is the lead bidder for The CW, sources speculate The CW’s programming strategy could shift toward politics and reruns. (THR)
  • In a move to outsource its printing operations, the New York Daily News will engage North Jersey Media Group. The move could lead to the layoff of more than 200 employees, according to a source. (NY Post)
  • OPINION – Elizabeth Holmes’ story is a warning signal to the PR industry.
  • Reese Witherspoon called out for ‘advertising’ crypto in bizarre Twitter post. (The Independent)

  • Two of the biggest names in commercial visual effects are to merge, with the announcement by parent Technicolor Creative Studios that it will incorporate MPC Advertising into sister brand The Mill. (Ad Age)
  • On LinkedIn, US jobs postings with keywords “bitcoin”, “blockchain” and “cryptocurrency” were up almost 400% from the previous year as of December. (The Street)
  • Competition law experts say the proposed 2degrees-Orcon Group merger should sail past the Commerce Commission. The merger of the two firms will create a company worth some $1.7 billion. (NZ Herald)
  • AT&T’s DirecTV and Charlie Ergen’s DISH Network have reportedly resumed talks regarding merging their DTH operations – and a deal could be close. (Advanced Television)
  • The Type Directors Club has appointed designer, strategist, and educator Ksenya Samarskaya to serve as its first managing director. (Campaign)
  • An antitrust bill targeting large tech is scheduled for markup on January 13 by the Senate Judiciary Committee. The American Innovation and Choice Online Act prevents an online platform from preventing another business from interoperating with another platform; requiring a business to buy a dominant platform’s wares to get preferred placement; misusing a business’ data to compete against it; and biasing search. Civil penalties of up to 15% of US revenue can be levied for the duration of the violation, and a court can penalise a CEO or corporate officer an amount equal to their compensation for the 12 months preceding or following a complaint. (Cynopsis Media)
  • Comcast’s entertainment unit NBCUniversal and European media giant RTL Group’s international sales house RTL AdConnect have struck a partnership designed to “unleash” new advertising opportunities. (THR)
  • Casefile True Crime holds top spot, ARN/iHeartMedia leads in Podcast Ranker list.
  • Variety promotes Michelle Sobrino-Stearns, its president and group publisher, to the newly-created post of CEO, effective immediately. (Variety)
  • In a report commissioned by ISBA – an industry body representing brands advertising in the UK – Enders Analysis has revealed that total TV ad revenues in the UK could fall by £364 million from between 2019-2027 if pre-pandemic trends of declining viewing times persist, and assuming demand from advertisers remains the same. The consultant/analyst company specialising in media and entertainment also revealed that, since 2010, TV viewing has declined by 25% in total, and among viewers aged 16-24 viewing has fallen by 60%. (VideoNet)

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  • Craft drinks company Mighty Craft has appointed media agency Half Dome to handle its media planning and buying across all channels.
  • Meal Ticket, a leading end-to-end business management solution for foodservice distributors, and MarketMan, a leading inventory management and supplier automation platform for the restaurant industry, today announced a merger to combine their complementary software and enable more automated, efficient interactions between foodservice distributors and restaurant operators. (BusinessWire)
  • Facebook-parent company Meta announced that DoorDash CEO Tony Xu has joined its board of directors. Xu has served as chief executive of the fast-growing delivery startup since he co-founded it in 2013 as a college student; in 2020, he took the company public. (LinkedIn News)
  • Eva Nosidam is the new production agency from Gary Vaynerchuk. Award-winning producer Maya Brewster-Dorian has been announced as chief production officer. Vaynerchuk, founder of VaynerMedia and NFT platform VeeFriends, announced this new addition to his growing VaynerX network this week. (Ad Age)
  • Univision announced the additions of Roger Sole as chief marketing officer, streaming, and Vincenzo Gratteri as SVP of development, streaming. Sole was most recently global CMO of WeWork, while Gratteri cofounded production company Onza Americas. (Cynopsis Media)
  • Apple confirms it removed several Wordle clones from the App Store, after reports surfaced about many clones capitalising on the guessing game’s popularity. (Bloomberg)
  • A groundbreaking initiative by four media partners to attract and develop more diverse voices into the industry has reached a milestone. New Zealand Media and Entertainment (NZME), Māori TV, Discovery / Newshub and the Pacific Media Network, with support from NZ on Air’s Public Interest Journalism Fund, have selected the 25 cadets for the Te Rito journalism training programme, which starts next month. (NZ Herald)
  • Tracy Ong has started with energy company, Shell, as media relations lead for Australia. She joins the team after six and a half years with Origin Energy in Sydney, most recently as senior external affairs manager. Kris Taute has started at Telstra as senior communications manager, corporate relations. Amber Ritchie has started with MATES Agency as co-general manager. Former journalist and senior PR, Alice Dodge, has launched The Comms Suite. And Chloé Stevenson has joined independent PR agency DEC PR as a senior communications manager. (Tellum Media)
  • AFP enlists former The Saturday Paper editor Maddison Connaughton.
  • Organisers of the Full Tilt metal and punk music festival have advised that its Adelaide concert has been cancelled, just days after the festival’s Brisbane concert was postponed. The Grapevine Gathering music festival in New South Wales has also been cancelled, while the Unify Forever heavy metal festival in Victoria has been rescheduled for March. Other live events that have recently been postponed include the Tamworth country music festival. (The Guardian Australia)
  • Okay, this happened.

  • Closed caption company Ai-Media is investigating the leak of vision in which Seven News anchors Mike Amor and Rebecca Maddern discussed the border farce around tennis player Novak Djokovic. (TV Tonight)
  • The ABC will require users of its iview streaming service to log-in to continue watching this year, and will share their data with tech giants by default, despite repeated warnings from privacy experts. (InnovationAus)
  • Carat has appointed two senior strategy partners, Maro Mouameletzi and Bram Meuleman, to boost its global strategy team. The roles are new to the Dentsu-owned agency and both will report in to Sean Healy. (Campaign)
  • Angus Tucker, one of Canada’s best-known and respected creative leaders of the last 20 years, has announced he is stepping away from advertising. (The Message)
  • Despite increasing advertising spending, the share of ad-supported media time spent by consumers fell to its lowest level ever in 2021, and is likely to continue falling over the next several years. According to an analysis of data from PQ Media’s just-released consumer media usage forecast, that paradox implies a significant increase in ad prices until 2025. (MediaPost)
  • Fox Sports in the US and Twitter have expanded their partnership for the upcoming men’s and women’s World Cup tournaments. In addition to delivering highlights in near real time to Fox’s handles on Twitter, the deal includes original content like live analysis via Twitter Spaces, Q&As with Fox Soccer personalities. Fox has broadcast rights to the FIFA World Cup through 2026. (Cynopsis Media)
  • The American Press Institute names Michael D. Bolden as its executive director and CEO, starting on February 14.
  • Sydney’s Sketch Collective is expanding its offering this month with the opening of Sketch Collective Gallery within its new offices in Surry Hills. Part art gallery and part integrated agency, the destination will be home to original works from a plethora of up-and-coming artists as well as operating as a marketing business. The move comes as the wider industry ponders what ‘office life’ looks like in a ‘WFH’ world.
  • Viacom18’s and India’s leading advertising-led video-on-demand platform, Voot announced a content partnership with on-demand streaming platform Ullu. As a part of the partnership, Voot will now be home to 100 action- packed shows from the Ullu library for the audiences to binge on. Voot’s content partnership with Ullu is in line with the platform’s efforts to strengthen its offering with universally appealing, fresh, entertaining, and engaging content.
  • Clothier Gap announced today it will debut its first collection of non-fungible tokens on Thursday. Like some retail rivals, the brand’s NFTs will include a gaming component to encourage customers to continue to engage. (Ad Age)
  • Andy Polansky, IPG DXTRA CEO and Weber Shandwick Executive Chairman, will retire in June, Interpublic Group announced today. A successor has not yet been named. (Media Post)
  • Digital marketing group You & Mr Jones claims its rebrand to The Brandtech Group reflects a changing industry, as it issues NFTs of its former logo. (Ad Age)
  • A national cabinet meeting on Thursday will consider a federal government proposal to address Covid-induced labour shortages by allowing international students to work additional hours. Visa rules currently restrict foreign students to working for 20 hours per week; the government proposes to temporarily relax these rules for sectors that have been hard hit by staff shortages. The government is also set to ease the isolation requirements for close contacts of COVID-19 patients in a broader range of sectors, including trucking, aviation and logistics. (AFR)
  • If you’re Hong Kongese and are looking to expand your business, commercialise your research, or further your career, you might find your next step in Australia, thanks to a new partnership between The Dream Collective and the Global Business and Talent Attraction Taskforce (the Taskforce), an Australian Government initiative that aims to attract the best and brightest female talent, founders and entrepreneurs to Australia. (Yahoo! Finance)

Returning in February:


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