Mumbrella’s Travel Marketing Summit and Awards return with Hawaiian Airlines, SATC, The Destinationists and more
The Mumbrella Travel Marketing Summit returns in 2020, headlined by Hawaiian Airlines’ SVP of Marketing, Avi Mannis.
After Hawaiian Airlines recently celebrated its 90th year in operation, Mannis will discuss how culture, focus and thoughtful design can become a source of competitive advantage.
Hawaiian Airlines’ Mannis will present a session on how purpose and place drive results for the carrier
Throughout the presentation, Mannis will reveal how the airline cultivated a service culture and brand to create memorable experiences. The airline is the largest in Hawaii and one of the US’s biggest and most well respected. It will soon refresh its fleet with new Airbus aircrafts and already has a solid footprint in ANZ, serving Brisbane, Sydney and Auckland.
After sharing the working of the South Australian Tourism Commission’s (SATC) 120 hour live ad campaign at this year’s summit, SATC’s executive director of marketing, Brent Hill, returns after another big year for the organisation.
In 2020, Hill will unpack the SATC’s most recent campaign ‘Old Mate’, which grabbed widespread attention across the country when it launched.
In addition, he will give an overview of the past 12 months, share what worked, what didn’t, and the thinking behind the SATC’s most recent campaigns.
Joining both Hill and Mannis are travel marketing experts Lauren Quaintance and Andrés López-Varela, co-hosts of The Destinationists podcast for travel marketers.
Quaintance and López-Varela will lead a live debate on whether or not all travel marketing is irrelevant, with each one leading a team of soon-to-be-confirmed industry leaders.
Is all travel marketing irrelevant? Quaintance and López-Varela will debate the topic with other industry leaders
The duo will analyse the nature and role of marketing in the industry and how travel marketers can stay relevant and focused on the customer.
Mumbrella Travel Marketing Awards
Meanwhile, entries for the 2020 Travel Marketing Awards are now open. There are two new awards – Promoting Sustainability and Best Brand Partnership.
The awards celebrate the best work created by travel marketers and their agencies across a range of categories including campaigns, media, social, bravery, people, destinations, innovation and more.
The gala dinner will be held after the conclusion of the Travel Marketing Summit on March 12 in Sydney. First entry deadlines close on January 3, 2020 and you can get your entry in here.
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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Andres Lopez-Varela
Avi Mannis
brent hill
Hawaiian Airlines
Lauren Quaintance
Old Mate
South Australian Tourism Commission
The Destinationists
Travel Marketing Awards
Travel Marketing Summmit
