Qantas promotes Jo Boundy to executive manager of group brand and marketing

Qantas has found a replacement for Stephanie Tully – who was promoted from executive manager of group brand and marketing to chief customer officer in August – in Jo Boundy, who has been promoted into the senior marketing role.

Boundy moves from her current position as CMO of Qantas Loyalty and executive manager for Qantas Group Hotels.

Boundy has been promoted to oversee marketing for the Qantas brand

Boundy has been with Qantas for 10 years, starting first as manager of employee communications in 2009 before moving into the head of internal and digital communication role two years later.

From there, Boundy took on the head of digital and entertainment position, before becoming the CMO of Qantas Loyalty in 2016. She added the Qantas Group Hotels part of the job to her remit just over a year ago.

Boundy’s new position reports directly in to Tully, who reports in to CEO Alan Joyce. Tully herself had been promoted into the Group CMO position after 15 years with Qantas, first as a cabin crew manager. She spent four years in the CMO role before the promotion to chief customer officer.

Petra Perry, current head of marketing for financial services and Qantas Business Rewards, will be promoted into Boundy’s former role as CMO of Loyalty.

In the past, Qantas has taken bold stands with its marketing, including the Stand Up for the Spirit of Australia campaign which featured a same-sex wedding and Mardi Gras footage alongside wheelchair basketball. Actor Hugh Jackman and AFL star Adam Goodes featured in the campaign.

In June, Qantas competitor Virgin took a swipe at the airline, using billboards outside Sydney Airport to advertise a lack of changes to its loyalty campaign, following an overhaul to Qantas’ own Frequent Flyer program.


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