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‘Mums know best’: Westpac continues ‘Dear Bump’ campaign with same-sex couple in social video

Westpac is continuing its ‘Dear Bump’ campaign, with a lesbian couple who are expecting a child the feature of the latest piece of video content.

The new ad sees family and friends of the couple addressing the unborn child.

Family and friends give advice such as “Always believe in yourself”, “Trust yourself”, and “Never ever give up”.

Dear Bump, your friends and family can’t wait to meet you – especially your mums Bree and Chloe.

Posted by Westpac on Sunday, 2 April 2017

The latest piece of work is by DDB.

Westpac’s Bump offering deposits $200 into accounts opened on behalf of children born in 2017, accessible when they turn 16 in 2033.

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