Museums Victoria appoints Antonia Vann to head marketing and brand

Museums Victoria has announced the appointment of Antonia Vann to the position of senior manager, marketing and brand.

Melbourne-based Vann joins the organisation after four years in Brisbane where she worked with Clemenger BBDO, Y&R, and most recently as a marketing manager with AMP shopping centres.

Vann joins Museums Victoria after four years in Queensland

In her most recent role, Vann received three awards from the Shopping Centre Council of Australia, including Campaign of the Year.

During her Queensland stint, Vann led campaigns for The Museum of Brisbane, The Gallery of Modern Art, Tourism Queensland, Brisbane Marketing, Dreamworld, Indooroopilly Shopping Centre, The Commonwealth Games and Pacific Fair Shopping Centre.

Vann said of her appointment: “I am absolutely thrilled to be joining the great talent and management team at Museums Victoria. It is wonderful to be a part of such an iconic cultural organisation.

“I hope my experience strategising big brand-building and marketing initiatives, coupled with my rich understanding of the connected consumer experience and media landscape aids in the continued development of the Museums Victoria brand.”

Natalene Muscat, Museums Victoria general manager of Marketing, Media & Communications (MAC), Audience Insights added, “we are thrilled to welcome Antonia. She will be a major asset to this organisation as it continues to be a leader in the cultural, tourism, education, entertainment, and big event spaces. We have high hopes and can’t wait to see her work her magic and really elevate our highly experienced marketing and brand team.”


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