Pacific to become first publisher to offer in-email video with Playable partnership
A partnership with video marketing platform Playable has allowed Pacific to become the first publisher in the Australian market to adopt in-email video.
The move furthers Pacific’s data play, with the publisher announcing a partnership with TEG Analytics earlier this month, focused on bringing data and strategy to the forefront of all its commercial and content decisions.
Pacific commercial director Nicole Bence said the partnership is part of the publishers push to increase its branded content offering.
I’ve got a massive chunk of my marketable records using Outlook. Until Microsoft comes to the table with video support (hell, I’d even take support for animated GIFs!) then it’s unfortunately still just a pipe dream for my business.
Paul hi,
I’m hoping I can help, as the percentage is probably a lot smaller than you realize…to be fair. There’s more information on our site.
But to put simply, there is now only a few versions of Outlook that we don’t work on, and these are ‘older desktop versions only’. With the majority of people checking email first on mobile, we serve a lot of HD quality video emails and very few static images.
And for those with the old versions, they see the current experience of a thumbnail with a watermark (we give you tools to set what that is), and if the user switches to a mobile device that same email will now play the video…optimised to the person.
More details on a recent Outlook support gig article here:
https://playable.video/blog/microsoft-expands-animated-gif-support-with-outlook-365/
Happy to give you the tour. 😀
Anth