Music streaming firm Guvera claims 10m users

Australian music streaming service Guvera has claimed it has added 8.5 million users since October with India alone contributing three million just seven months after launch.

The announcement:

Guvera, a leading global music streaming service, today announced that it has reached a milestone of 10 million users.

Guvera has grown from a user base of 1.5 million users in October 2014, to 10 million users in April 2015. A growth that is a testament to their impact on the music streaming industry globally – with over 35,000 users joining the service each day, across the world, over the past 22 weeks.

This milestone follows hot on the heels of Guvera’s acquisition of blinkbox Music in the UK from Tesco in January 2015, which brought with it 2.5 million registered users. One of Guvera’s fastest-growing markets, India, has also just recently celebrated its 3 millionth user, representing significant growth since launching in November 2014.

“As a young brand, we welcome the 10 millionth user to the Guvera platform with a real sense of pride and delight,” said Darren Herft, CEO, Guvera Limited. “We’re thrilled to see Guvera’s global community growing daily and we hope to bring more music lovers on board as we enter new markets in 2015. We believe our growth is also testament to the success of our unique non-disruptive ad-funded model, which allows our users to discover and play the best expert curated music’’.

Guvera’s commitment to providing music via an ad-funded model is continuing to be seamlessly integrated with the user experience via the use of branded channels. Brands including online fashion retailer the Iconic and travel company Contiki have partnered with Guvera to bring the innovative concept of Branded Channels to life, giving Guvera users exclusive access to their playlists, offers and content.

Herft explains, “Branded channels are a great example of how users are able to engage with brands in a less disruptive manner. Guvera is putting the consumer in charge of the advertising experience. Moreover, advertisers know that they are paying for ads that consumers want. We believe that Guvera is a platform for advertisers and brands to connect with a significant database of users, made possible with the help of Guvera’s innovative content-targeting algorithm.”

He added that, ‘’Guvera will continue to focus on its ‘programmed globally, tuned locally’ approach, ensuring that we are delivering the most relevant and diverse local and international content, playlists and artists to our users.”

Guvera’s global partnership with Lenovo, one of the world’s leading PC companies, will see the Guvera app pre loaded onto Lenovo smartphones and tablets across a potential 160 markets in which Lenovo operates, giving Guvera huge potential to reach millions more people around the world. There are also several more major global partnerships that in negotiation which will further propel Guvera into the global eye.

Earlier this month, Guvera debuted its newest innovation Fradio at SXSW. Currently available in the USA and Australia (with plans to further expand in 2015), via iOS and Android, Fradio allows users to host their own radio broadcasts using the millions of tracks on the Guvera music library. Friends and fans can then listen to and interact with the broadcast in real time, through live talk-back, comments and track requests.

Source: Guvera press release


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