My Muscle Chef appoints M&C Saatchi Sport & Entertainment to its local PR

Ready-to-eat meal service, My Muscle Chef, has appointed M&C Saatchi Sport & Entertainment to its public relations account in Australia.

The agency was selected by My Muscle Chef for its experience in lifestyle marketing across sport, food, nutrition and health. The agency will form a press officer for the business and deliver heightened brand awareness and growth.

Head of marketing Clementine Churchill said: “We are very excited to partner with M&C Saatchi Sport & Entertainment as their credentials and expertise aligns perfectly with where we want to take the My Muscle Chef brand. With a number of exciting campaigns and launches in the pipeline, now is a great time to build on our momentum and build brand awareness via PR.”

My Muscle Chef joins the agency’s roster of CommBank, Just Water, Optus, Smeg, Sonos and This Film Studio,. The latest appointment follows Sport & Entertainment launching lifestyle marketing division Fabric.

Krystyna Frassetto, M&C Saatchi Sport & Entertainment head of communications, said: “Our experience across sport, lifestyle and entertainment perfectly positions us to support the ambitious trajectory of the brand, inspiring, encouraging and fuelling Australians to lead active healthy lives.”

Last week, the agency appointed Frassetto’s partner in leading the business, Richie Butterworth, who has taken on the role of head of sponsorship.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.