Myer to hold media review

Myer: reviewing media relationships

Retail giant Myer is preparing for a review of its media agency relationships, Mumbrella can reveal.

Ikon Communications, Myer’s incumbent media partner, will continue to handle the business until the end of the year, when its contract ends.

STW Group-owned Ikon has been invited to contest the review, which will be held later in the year, and will participate.