Three boutique agencies to merge into one with plans to expand

Three small agencies based in Sydney, Melbourne and Canberra are joining forces to become one with plans to expand their staffs from roughly 25 to 50 or 60 in each office, and expand into the New Zealand market.

Sydney’s Brave, Canberra’s Zoo and Melbourne’s Boiler Room will merge under the one title of Zoo in an announcement to be made in six weeks by Pawl Cubbin, a shareholder in all three.

The Boiler Room has been already been merged with Brave, run by Ricky Proost, and Cubbin told Mumbrella that the deal with Zoo, whose boss is David Harding, is being finalised.

The agencies have clients including The Daily Telegraph, Cricket NSW, Sunbeam, Air Pacific, Thai Airways, Burbank and many government departments including Centrelink.

“The agencies have different specialities and we’ll be combining them into one business, but they’ll maintain their specialities,” Cubbin, based in Canberra with Brave, told Mumbrella.

“There’s currently aroubnd 25 people in each office, and we’ll expand that to 50 to 60 in each office.

“We want to keep the offices around that size – we don’t want a 100 or more people.”

Marcus Casey


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