Three boutique agencies to merge into one with plans to expand

Three small agencies based in Sydney, Melbourne and Canberra are joining forces to become one with plans to expand their staffs from roughly 25 to 50 or 60 in each office, and expand into the New Zealand market.

Sydney’s Brave, Canberra’s Zoo and Melbourne’s Boiler Room will merge under the one title of Zoo in an announcement to be made in six weeks by Pawl Cubbin, a shareholder in all three.

The Boiler Room has been already been merged with Brave, run by Ricky Proost, and Cubbin told Mumbrella that the deal with Zoo, whose boss is David Harding, is being finalised.