F.Y.I.

Myer extends Jennifer Hawkins marketing partnership

Department store Myer is to continue with model Jennifer Hawkins as the face of the brand for another two years.

Hawkins, pictured in Myer-aligned fashion brand Seed

Hawkins, pictured in Myer-aligned fashion brand Seed

The announcement:

Myer is thrilled to announce that it has signed Jennifer Hawkins in her role as the Face of Myer for a further two years.

Jennifer joined Myer in 2006 and will continue until the end of 2018, marking twelve years with the brand. This further strengthens one of the most powerful ambassador relationships in Australia.

Jennifer will represent Myer across marketing campaigns, fashion and racing as well as major store events and brand launches. Jennifer has been a stunning highlight at Myer’s highly anticipated seasonal fashion launch parades and has been the most recognisable face on track at major racing events across the country for almost a decade.

Jennifer is excited to continue in her role as the Face of Myer for another two years.

“I am really thrilled to continue in my role as the Face of Myer. I am so grateful for the opportunity Myer has given me over the last ten years and I am excited about the next two years. I have had a lot of amazing experiences and memories with Myer and have particularly loved meeting so many gorgeous customers over the years across the various events and store openings that I have been a part of. I’m really looking forward to fashion launch next week and seeing all of the great summer designer collections,” Ms Hawkins said.

Richard Umbers, Myer Chief Executive Officer and Managing Director, said he is delighted that Jennifer will continue in her role as the Face of Myer.

“Jennifer has been a wonderful and much-loved face of Myer over the last ten years and is one of Australia’s most fashionable and popular personalities. We are really proud to continue our strong relationship with Jennifer, and we know that our customers will love seeing her modelling the latest styles and trends, and meeting her at our Myer fashion events,” Mr Umbers said.

Jennifer’s next appearance for Myer will be to headline the highly anticipated Spring 2016 Fashion Launch show on Tuesday 23 August at the Hordern Pavilion in Sydney. Jennifer will also appear at the Myer Sydney City store on Saturday 27 August at 12.30pm with new Myer Ambassador and Rio Olympian, Cameron McEvoy.

Source: Myer press release

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