Myer loses CMO, Louise Pearson in management redundancy round
Louise Pearson, Myer’s marketing and customer executive general manager, has been a victim of the retailer’s latest round of redundancies.
Myer announced in January that the company would be rationalising its management structure as part of the retailer’s focus on e-commerce over its traditional bricks-and-mortar business.
Pearson assumed the chief marketing and customer job in March following the departure of general manager of marketing, Mike Scott, in January.
A month later CEO Richard Umbers himself was forced out following a profit downgrade with the role being filled by board chairman Garry Hounsell filling the role until former House of Fraser chief executive, John King was recruited from the UK in June.
Pearson joined Myers in 1996, working her way up from store and area manager roles before becoming executive general manager, stores and trade prior to her appointment to the CMO role.
Mumbrella has contacted Myer on where the store’s CMO role will now sit in the management structure.
A company spokesperson said in a statement: “We have to place the customer first, in every decision we make and every action we take.
“From doing a thorough review of the Support Office, we have identified opportunities to align more closely with our customers, with streamlined roles, clearer accountabilities and improved efficiency.
“As a result of this, a layer of executive and management roles have left the business to align our structure more closely with our customers.
“This will ensure we operate in a more efficient manner to improve the financial performance of the business and to deliver shareholder value.
“We are providing support to the team members who have left the business, and we thank them for the significant contribution they have made.
“There are no changes to customer facing roles.”
All the marketing & advertising functions will be transitioned from agencies to an in-house team.
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