Myer: 10-year relationship with Ogilvy Melbourne
Retail giant Myer – Badjar Ogilvy’s largest client – has renewed its contract with the STW Group agency for another three years.
Badjar Ogilvy has now worked with the client for a decade.
The agency has a team of 55 staff working exclusively on the brand, who are housed within Myer’s headquarters in Melbourne.
The account is led by Andrew Egan, GM of Badjar Ogilvy. Kai Tunley runs Ogilvy’s creative operation for Myer.
Egan commented: “Ogilvy is delighted to continue its partnership with Myer and we are looking forward to presenting the next stage in our creative program. The extended partnership is a result of the very exciting and successful campaigns we have created with Myer, in each case going to market in different ways and clearly differentiating Myer from its competitors.”
Megan Foster group GM of marketing at Myer added: “Our extended partnership will allow Myer to continually provide inspiring, new and interesting campaigns to its customers and position the brand as a leading force in Australian retailing.”
Among Ogilvy’s most recent campaigns for Myer was for its spring/summer collection, shot in South Africa.