F.Y.I.

MyHouse appoints Agent99 to launch new home wares range

Agent99 Public Relations has won a recent pitch for MyHouse to launch it Spring Summer home wares range.

The announcement:

Independent agency Agent99 Public Relations (www.agent99pr.com) is proud to announce that it has won a recent pitch for MyHouse (www.myhouse.com.au) to launch its Spring Summer home wares range.

For over 20 years, MyHouse has built a reputation for being one of Australia’s premier chains of home wares stores.

Proudly Australian owned, MyHouse showcases fashionable home wares signatured by bedroom and bathroom ranges featuring superb quality sheet sets, quilts and pillows and the finest quality cotton bath towels.

Agent99 PR will be rolling out a PR campaign to promote the MyHouse brand of linen, towels and home wares across all relevant print, broadcast and online/blogger media. The campaign is set to achieve maximum publicity and exposure for MyHouse products and drive interest and visitation to the MyHouse online and retail stores in the lead up to Christmas.

The campaign also endeavors to increase visibility and engagement via the blogging platform and appropriate social media channels within the lifestyle space.

Lucy McLerie, Marketing Manager for MyHouse says, “We loved the creative ideas Agent99 PR had to offer, along with their enthusiasm for the product and our business. With their sound knowledge and understanding, we look forward to building a successful campaign and a long term relationship with the agency.”

Sharon Zeev Poole, Director of Agent99 PR said, “We are so excited to get behind an Australian brand with a rich history and unmistakable quality. It will be a pleasure to launch their inspirational and innovative Spring/Summer range that will appeal to a wide ranging demographic.”

Source: Agent99 Public Relations media release

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