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MYOB appoints Vizeum to media strategy, planning and buying account

Cloud-accounting business MYOB has appointed Denstu Aegis Network’s Vizeum to look after its media strategy, planning and buying.

The win follows a competitive pitch process. 

The account previously sat with Starcom.

Mumbrella understands the Alchemy One will continue to work with MYOB as a ‘tactical partner’.

Ben Lemon, the head of brand at MYOB, said he was delighted to work with Vizeum.

“We felt their passion and enthusiasm for our business throughout the entire pitch process, and they have continually impressed us with their bigger picture, strategic approach,” he said.

“We look forward to a long-standing partnership with Stephen and the team, as we challenge each other to achieve our shared ambitions.”

Vizeum’s national managing director, Stephen Deane, said it was a privilege to be partnering with MYOB.

“Ben and the team approached this honestly and transparently, which are very much the foundations of all great partnerships. Our aligned focus on helping businesses succeed was natural from the start. We are truly excited about our future together,” he said.

“Our approach was very much informed by the wider Dentsu Aegis Network. I’m excited to leverage the specialist knowledge from across our group to push boundaries and deliver the very best business outcomes for MYOB.”

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