MYOB appoints Vizeum to media strategy, planning and buying account
Cloud-accounting business MYOB has appointed Denstu Aegis Network’s Vizeum to look after its media strategy, planning and buying.
The win follows a competitive pitch process.
The account previously sat with Starcom.
Mumbrella understands the Alchemy One will continue to work with MYOB as a ‘tactical partner’.
Ben Lemon, the head of brand at MYOB, said he was delighted to work with Vizeum.
“We felt their passion and enthusiasm for our business throughout the entire pitch process, and they have continually impressed us with their bigger picture, strategic approach,” he said.
“We look forward to a long-standing partnership with Stephen and the team, as we challenge each other to achieve our shared ambitions.”
Vizeum’s national managing director, Stephen Deane, said it was a privilege to be partnering with MYOB.
“Ben and the team approached this honestly and transparently, which are very much the foundations of all great partnerships. Our aligned focus on helping businesses succeed was natural from the start. We are truly excited about our future together,” he said.
“Our approach was very much informed by the wider Dentsu Aegis Network. I’m excited to leverage the specialist knowledge from across our group to push boundaries and deliver the very best business outcomes for MYOB.”
No additions to the press release – like any mention that KKR are about to buy MYOB outright, so it’ll (almost certainly) be de-listed under PE?
https://www.asx.com.au/asxpdf/20181224/pdf/441h79msdmh9g8.pdf
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MYOB was with Starcom prior to Vizeum.
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Hi there,
I have updated the story to include Starcom. Alchemy One have also had MYOB as a client, but I should have mentioned Starcom too.
Thanks,
Vivienne – Mumbrella
It’s heartwarming to hear that Vizeum is still operating in Melbourne. A brave, and kind, move to appoint whoever is left.
The turnaround starts here … LOL!
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Well done Vizeum. Tough period for Starcom with Suncorp and now MYOB though.
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Thanks mate!
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See name.
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I worked on MYOB whilst at PHD, Then Starcom and a bit of Alchemy One? Now Vizeum. Never satisfied…..They should probably make their own digital media team in house, then they can only look inwards, maybe change themselves every few years.
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I’m sure Vizeum can’t wait to be blamed for MYOB’s insecurity over their inferior product.
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