MyPlates announces roster and campaign

MyPlate, the Roads and Maritime Services company Plate Marketing Pty Ltd, appointed to operate the special number plate business, has announced Custom Creative, Pearman Associates and Weber Shandwick as its agencies and launched a new campaign myStories across outdoor, PR and social activity.

The announcement:

MyPlates has announced details of a new marketing initiative to promote personalised number plates to drivers.  The myStories campaign will target NSW licensed drivers with a registered vehicle wanting to tell personal stories about their personalised number plates.

Daryl Head, myPlates CEO comments: “We want to encourage consumers to think more about personalised number plates. Over the coming months, everyone can expect to see and hear a lot more about myPlates products.  We’ve selected real people to front our campaign which we believe is a powerful way to emotionally connect consumers with everything myPlates has to offer. It will also communicate the different motivations and meanings behind owning a plate.”