myPlates media account awarded to Resolution Digital
Bespoke numberplates company myPlates has chosen its new traditional and digital media and SEO agency, wrapping up a competitive pitch process.
After whittling the list of potential agencies down to five, the company decided to select Omnicom Media Group’s Resolution Digital as the agency awarded to handle its media account.
Resolution Digital – who initiated an official partnership with customer acquisition platform, Longtail UX, in early March – was chosen for its strategic and technical expertise, according to myPlates chief executive officer, David McGrath.
“As a data driven e-commerce company, we need a media agency who understands ad tech and how to use data intelligently,” McGrath said.
“Resolution Digital brings a wealth of knowledge around intent-based performance marketing and dynamic messaging, which complements our marketing strategy.”
Matthew Keegan, managing director at Resolution Digital, added: “From the initial chemistry call with the myPlates team, it was clear that they had a vision to design, build and implement a fully connected media, creative, and data and tech strategy.
“We’re delighted to have been chosen as the partner to help myPlates bring this ambition to life.”
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Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.
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