MyState appoints Day & Age
Melbourne agency Day & Age has won the marketing account of Tasmania financial services provider MyState.
The announcement:
Tasmania’s leading regional financial services provider, MyState Limited, is consolidating its marketing communications account with Melbourne agency day&age following a competitive review.MyState Limited, a non-operating holding company headquartered in Tasmania, operates three financial services brands: MyState and Tasmanian Perpetual Trustees in Tasmania ,and The Rock in Central Queensland.
MyState Limited’s Senior Manager of Brands and Communications Stephen Pender said that the company has significant growth ambitions and judged day&age to be a perfect partner to help achieve those growth objectives.
“Our brands have strong differentiation in the markets they serve and we needed an agency that could help us communicate key truths that formed our brand strategy in a way that consumers would understand and value. day&age demonstrated to us that they have the breadth and depth of intellectual horsepower to do this, augmenting what we already do, to help us grow.
“They rapidly came to grips with the business opportunity and translated that into a strong strategy. Creatively they developed work that goes right to the heart of what we think makes our brands different.”
Day&age Managing Partner Catherine Graham said: “In financial services it is always difficult to identify a unique and compelling proposition that is based on a fundamental truth. Our market insights, together with MyState’s brand data, showed us that customers have a genuine bond with the brands MyState Limited operates.
“We are very excited about working with MyState. They are committed to significant growth by doing things differently, and that means we are philosophically aligned.”
day&age partnered with digital strategists Think Nimble to develop the communications strategy.
Source: press release
Congrats CG.
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