NAB appoints Mindshare to handle its analytics and modelling
Mindshare’s remit on its NAB account has been expanded to include the handling of the bank’s advanced advertising analytics and media mix modelling.
The media agency has handled planning and buying for NAB since 2012, and was appointed to the analytics and modelling account following a competitive pitch. Mindshare was appointed to NAB’s search and social account in 2019.
Mindshare Melbourne MD Christian Solomon
Mindshare is part of GroupM, the investment arm of creative tech company WPP AUNZ.
This latest appointment will enhance NAB’s existing ad analytics and modelling capabilities, with a goal to drive greater results and make stronger data-driven decisions.
Mindshare Melbourne managing director, Christian Solomon, said the agency is looking forward to using data insights to drive a better experience for NAB customers.
“Our relationship with NAB has never been better and NAB entrusting us with not only their entire media business, but the advanced modelling and advertising analytics side too is a great sign of the partnership we have built with them.
“We look forward to using the insights from this extension to drive even more effective media for NAB and an even better customer experience for their customers.”
NAB executive of operations, planning and partnerships Thomas Dobson said the partnership is a key pillar to help NAB drive its data measurement capability.
“It is brilliant to see our partnership with Mindshare continue to evolve,” he said.
“This is an exciting piece of work that we are looking forward to seeing the benefits from. As a marketing function we see this as a key strategic pillar to help build on our data-driven measurement capability.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
Ad Analytics and Media Modelling
Advanced Advertising Analytics
Christian Solomon
Media Mix Modelling
Mindshare
Mindshare Melbourne
NAB
Thomas Dobson
