NAB appoints Mindshare to handle its analytics and modelling

Zanda Wilson

November 24, 2020 10:23

Mindshare’s remit on its NAB account has been expanded to include the handling of the bank’s advanced advertising analytics and media mix modelling.

The media agency has handled planning and buying for NAB since 2012, and was appointed to the analytics and modelling account following a competitive pitch. Mindshare was appointed to NAB’s search and social account in 2019.

Mindshare Melbourne MD Christian Solomon

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Ad Analytics and Media Modelling Advanced Advertising Analytics Christian Solomon Media Mix Modelling Mindshare Mindshare Melbourne NAB Thomas Dobson

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