NAB asks Australians what they want out of life in ‘Talk to Yourself More’ campaign
Clemenger BBDO Melbourne and NAB have launched a new campaign ‘Talk to Yourself More’, asking Australians what they really want out of life.
The three minute ad is an extension of the banks ‘More than Money’ brand positioning and begins by children very simply explaining what they want out of life before putting the question to adults.
As the people in the ad get older, they struggle to explain what it is they want to get out of life.