NAB asks Australians what they want out of life in ‘Talk to Yourself More’ campaign

Clemenger BBDO Melbourne and NAB have launched a new campaign ‘Talk to Yourself More’, asking Australians what they really want out of life.

The three minute ad is an extension of the banks ‘More than Money’ brand positioning and begins by children very simply explaining what they want out of life before putting the question to adults.

As the people in the ad get older, they struggle to explain what it is they want to get out of life.

Giving the interviewees a week to think about the question, they are better able to explain what they want from life whether that be owning a cafe, chicken shop or simply being themselves every day.

The ad aims to demonstrate how NAB is committed to understanding what is important to its customers and encourage people to explore what ‘More than Money’ means.

Real NAB customers, employees and Australians – including Olympic swimmer Leisel Jones – are featured in the ad.

Andrew Knott, CMO at NAB, said in a statement: “Talk to Yourself More is a fantastic demonstration of our commitment to working with Australians to help identify what their ‘More than Money’ is, and importantly, provide them with the tools and products that can help them achieve their goals.”

Michael Nearhos, general manager of brand experience at NAB, said the campaign shows how to get to the heart of what Australians really want from life just by talking to yourself more.

The campaign will roll out across TV, digital, social and out-of-home.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.