NAB continue home loan push with ad featuring bizarre advice for home buyers
National Australia Bank (NAB) is continuing its home loan push, with a new ad showcasing the variety of advice potential home owners are faced with.
The ad follows a couple as they receive a variety of home buying advice from avoiding houses with hedges and smelling the carpet before an auction. It ends with the tagline “When you’ve heard all the talk, talk to NAB about our 10 ways to get ahead with a NAB home loan – more expertise, less opinion”.
https://www.youtube.com/watch?v=-O7iCc2tqzA
It follows the bank taking aim at rivals for being “one trick ponies” with their home loans in a print and digital campaign launched at the end of July when competition amongst the banks intensified over fixed rate mortgages.
Clemenger BBDO Melbourne is the bank’s creative agency of record.
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