NAB doubles down on ‘More than Money’ in first work with TBWA; updates brand identity

Calum Jaspan

May 2, 2022 9:44

Mumbrella can reveal NAB’s first work since appointing TBWA\Melbourne in July last year, ending a 15-year relationship with Clemenger BBDO Melbourne. The campaign also features an evolved identity for the Aussie financial institution.

The new creative work builds on the established More than Money platform, formed in 2016, this time around featuring a Marvel-inspired universe to show how the bank understands its customers and their needs.

The campaign was developed in collaboration with Mindshare, its media agency also reappointed in 2021, while the updated identity was designed by Principals.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.