Mindshare retains NAB media account

Calum Jaspan

October 19, 2021 9:05

WPP’s GroupM agency, Mindshare, has retained Big Four financial institution, National Australia Bank’s (NAB) media account, extending the partnership that has been in place since 2012.

Mindshare has been reappointed to its existing all inclusive media planning and buying account, which covers performance media, SEM, social, programmatic, owned media through SEO and full media analytics. The decision to stay with Mindshare comes after NAB traded Clemenger BBDO Melbourne for fellow Omnicom creative house, TBWA earlier this year.

Mindshare added advanced advertising analytics and mixed media modelling to its remit last year, also adding search and social in 2019.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.