NAB promotes AFL Auskick Grand Final experience via TLA Worldwide
With the 2023 AFL season underway, NAB has launched its Team NAB AFL Auskick campaign, giving Auskick players the chance to win at experience at the 2023 Toyota AFL Grand Final.
NAB will recruit a team of Auskickers to join Team NAB, captained by Geelong premiership captain Joel Selwood and Richmond NAB AFLW star Katie Brennan.
Other assets:
The 23 players, chosen from hundreds of video submissions, will attend the Grand Final with a friend, and present a medal to a premiership player. An overall winner will also receive $5,000 and have Team NAB AFL Auskick coaches as their personal footy mentors in 2024.
The campaign was created in partnership with TLA Worldwide, which project-led the campaign across ideation, creative, talent, community engagement, content and digital production as well as PR, communications and social.
Making light of the award mishaps of the premiership podium exchange, the campaign features Geelong Premiership player Tom Stewart, as he attempts to make amends for knocking a hat of a Team NAB Auskicker’s head.
The work was launched with a teaser campaign on Thursday night during Channel 7’s season opener between Richmond and Carlton, with a full 60 second content piece going live the following night during Channel 7’s Geelong vs Collingwood game.
On the launch of Team NAB AFL Auskick, NAB’s head of sponsorship, Matt Oster said: “NAB is proud to continue to back the future generation of AFL & AFLW stars. Being a part of an AFL team is one of life’s greatest moments, one we can’t wait to share with our NAB AFL Auskick recruits.
“In collaboration with TLA, we look forward to steering our NAB AFL Auskickers and coaches into the next iteration of the campaign.”
NAB has held a partnership with the AFL for 21 years, having sponsored NAB AFL Auskick since 2006. NAB is also the naming rights sponsor for the NAB AFL Women’s competition.
General manager of Wildcards by TLA, Sam Fleming added: “The evolution to Team NAB AFL Auskick was a natural fit to compliment the awe-inspiring feeling of being out with your mates on the ‘G at Grand Final day.
“The lucky 23 Team NAB AFL Auskick nominees don’t just receive a once-in-a-lifetime experience as the true third team in town in AFL Grand Final Week – they genuinely make teammates for life, which is what footy is all about. We wanted to ensure this was celebrated throughout the season.
“We are appreciative of NAB continuing to trust us through the years to grow their AFL sponsorship opportunities with fun and innovative ideas to engage all footy fans, young and old.”
Credits
Client: NAB
Head of Sponsorship – Matt Oster
Senior Consultant, Sponsorship – Teryll Brewer
Consultant, Sponsorship – Sophie Knowles
Consultant, Sponsorship – Sophie Caldow
Consultant, Sponsorship – Jared Marshall
Analyst, Sponsorship – Laura Attana
Agency:
TLA Worldwide
Account Director Client Management – Charlotte Fetherston-Godley
Account Executive Client Management – Katrina Varveris
Senior Account Manager Client Management – Aaron Buxton
Assistant Client Management – Lucy Dillon
Strategy Director – Jake Syslo
Account Director Social Media – Annisah Ibrahim
Account Executive Social Media – Tom Ryan
Account Manager Communications – Madison Cloke
Account Executive Communications – Maddie Barras
WILDCARD
General Manager – Sam Fleming
Creative Director – Tom Meredith
Content Director – Guy Martin
Creative – Jacob Martin
Producer – Matt Hooy
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