NAB has rolled out a new batch of hidden camera stunts rewarding the public for their honesty.
The stunts – masterminded by ad agency Clemenger BBDO Melbourne – are designed to promote the bank’s “honest” Flybuys Rewards Card.
NAB set up a fake lost property booth in a shopping centre before planting lost goods including AFL tickets and sunglasses.
A hidden camera snatched images of the people and the projected them onto digital screens proclaiming their honesty.
The stunts follow on from last year’s award-winning Break Up campaign and follow ups which also saw hidden cameras capture people’s honest moments.