NAB rewards honesty with hidden camera stunts
NAB has rolled out a new batch of hidden camera stunts rewarding the public for their honesty.
The stunts – masterminded by ad agency Clemenger BBDO Melbourne – are designed to promote the bank’s “honest” Flybuys Rewards Card.
NAB set up a fake lost property booth in a shopping centre before planting lost goods including AFL tickets and sunglasses.
A hidden camera snatched images of the people and the projected them onto digital screens proclaiming their honesty.
The stunts follow on from last year’s award-winning Break Up campaign and follow ups which also saw hidden cameras capture people’s honest moments.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So great!! Big smiles all round… super cute…
So lucky to find people that wear FM Microphones too..
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Definitely staged but still hilarious. Nice work.
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So how does this link in with the ‘Certainty’ campaign that is plastered all over Southern Cross station this week? Great to see some consistency and single-mindedness. NOT.
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Brilliant stuff. Gotta love any ad that puts a smile on your face.
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Dan I can’t believe you’re being cynical about advertising. What do they have to gain by misleading us?
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wish i’d done this
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I’m interested in how many people didn’t hand them in & walked away!
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A staged ad about honesty pretending not to be staged….love it.
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A bank rewarding integrity….ummm….can we have hidden cameras in the bank’s office charting the discussion about reducing interest rates following an RBA announcement? THAT would show what integrity is. So sick of this palaver and backslapping about multi-million dollar ads that have absolutely nothing to do with the product.
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If this is real – how do they comply with the law when shooting this commercial?
The Listening Devices Act specifically prohibits this kind of thing. They can collect vision – but not audio. (There are exceptions, such as to record an imminent threat of serious violence to persons or of substantial damage to property.)
The law is *extremely* clear on this point. You can make a recording of a conversation that you are part of without their permission if:
(b) a principal party to the conversation consents to the listening device being so used and:
(i) the recording of the conversation is reasonably necessary for the protection of the lawful interests of that principal party, or
(ii) the recording of the conversation is not made for the purpose of communicating or publishing the conversation, or a report of the conversation, to persons who are not parties to the conversation.
(That is from the NSW law – the only outlier in this respect is Queensland)
So how could they make this ad and comply with the law? In the US shows you’ll notice that they either don’t have audio or they filmed it in Vegas which is one of the few places that permits it.
As far as I can tell:
1. It was filmed illegally. -or
2. It was filmed in Queensland -or-
3. They complied with the law by not recording audio, but then dubbed in fake audio later
Is there another option? Inquiring minds want to know.
Mac
(PS: Yes, I may have gotten the law slightly wrong – but I checked it fairly recently. I’m relying on my memory for the Queensland version of the law because I can’t be bothered checking it)
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Ever heard of release forms?
If people featured agree to be featured it’s legal. If they don’t it would be illegal.
What do you reckon happened here Einstein?
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If you have a release form *before* the recording takes place – fine.
But if you get a release form *afterwards* – you’ve still broken the law by recording audio in secret beforehand .. because the recording was made for the purpose of broadcast. The rules on when you can record and when you can release the recording are quite separate … getting permission to release the recording after it was made doesn’t retroactively make the recording legal … certainly not according to the NSW Listening Devices Act.
There are a few ways they could do this legally – I’m genuinely curious about which one they chose. For example – they could use ‘Walk past’ releases (the kind that say “We are secretly recording audio in this area and by walking into it you are agreeing to be recorded”) in that area because it is a thorough-fare … for those kinds of agreements to be valid you need to give the other party an alternative.
I’m just someone curious about the particular method they used. I’m guessing they filmed secretly without audio and then just ‘re-enacted’ certain sections with audio and permission in advance. But that’s just one of the methods they could have used.
Mac
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Staged or not, great idea brilliantly executed
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Great work nab marketing team stay true to the position and evolve the creative, usually banks feel the need to recreate a platform every second week. Well done and well focussed.
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Just For Laughs Gags – same premise they’ve used for a decade in their hidden camera show. Search JustForLaughsTV on youTube and you’ll find a dozen examples. Agree it’s very clever, but not all that original.
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I would like to know which shopping centre this was filmed at. It looks like a place in Glen Waverley, Victoria. It’s driving me nuts lol!
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