CommBank’s new “Can” campaign has headed in a new direction with the introduction of comedy characters featuring the three letters C, A and N, and their enemy T.
The ad features swimmer James Magnussen whose Olympic efforts are sponsored by CommBank. He was unveiled as an ambassador at the beginning of the month.
The ad features C, A and N boosting Magnussen’s self belief, while T talks him down.
The new CommBank campaign has been created by M&C Saatchi. Other ads will feature hockey star Jodie Schulz and javelin thrower Kim Mickle between now and the end of the Olympic Games.