NAB rolls out ‘honesty experiments’ ads
NAB has followed up its ‘honesty experiments’ stunt videos earlier this week with a TV campaign to promote its credit card offering.
http://youtu.be/-WP6DqFM4ko
Created by Clemenger BBDO Melbourne, these are the latest installments of the bank’s Break Up campaign.
http://youtu.be/cqQMEglKaMs
Clems Melbourne’s ECD Ant Keogh, said: “Like the ‘Breakup’ before it, this creative idea comes out of NAB changing their behaviour compared to the other banks. Once again, we are just showcasing a great product in a creative way.”
http://youtu.be/dwY7IBFEnyc
Credits:
- Client: NAB
- Executive Creative Director: Ant Keogh
- Creative Directors: Tom Martin, Julian Schreiber, Rohan Lancaster, Darren Pitt Senior Creatives: Ben Keenan, Quenton Miller
- Senior Agency Producer: Sevda Cemo
- Director: The Glue Society
- Production company: Will O’Rourke
- Production company producer: Ian Iveson
- Post production company: The Editors /HUB PLUS
- Sound production company: Flagstaff Studios
- Music Production company: Level Two Music
- Account management team: Simon Lamplough, Andrew Drougas, Belinda Danks, Melisa Lay, Tanya Garma
- Planner: Sarah Malcolm Director
- Digital Innovation: Eaon Pritchard
- Executive Interactive Producer: Sasha Cunningham
- Interactive Producer: Terry Mann
- PR agency: Mango PR
I’d enjoy watching these on TV which is more than I can say for most of the financial services drivel that’s out there.
Well done NAB.
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Shame the NAB is not an honest bank. I had a closed bank account which was closed in 2007 I deposited money into an open account at the nab so I could by a laptop. The bank somehow deposited the money into my closed account which I did not know was still attatched to my other account. (It was closed for 4 years). They deposited the money into the account in which I had all the documented proof of what happened. After a lot of running around it took 5 weeks for me to get that money back! I have now closed all my accounts at the NAB….beware of the advertising!!!
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@from my experience. The word NAB means to steal, to take what is not yours. So I guess its NAB by name and NAB by nature!!!!
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Maybe the banks could honestly explain why they increased their interest rates above the RBA increases earlier this year.
Answer from the banks: funding rates had increased.
Honest answer: To achieve record profits.
Result: record profits.
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Two words. Ant Keogh.
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May be if they drew a circle around the wallet they would have got 100% honesty
https://www.youtube.com/watch?v=bxYCh_p2Mjs
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What a shame NAB couldnt have got their point across with having to waste peoples time and energy tracking down the owner of a lost wallet just to boost NABs already overflowing profits?
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honest tea the most honest city in America… Next up the NAB sandwich…
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Don’t bank nab – (edited for legal reasons). They should spend less money on PR campaigns and taking their hapless customers to court. (Edited for legal reasons). Then they have the gall to have ads about honesty. Unbelievable.
http://youtu.be/OqB4k9R8BgQ
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hahaha, I notice you didn’t publish my comment; no censorship here though?
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