NAB has followed up its ‘honesty experiments’ stunt videos earlier this week with a TV campaign to promote its credit card offering.
Created by Clemenger BBDO Melbourne, these are the latest installments of the bank’s Break Up campaign.
Clems Melbourne’s ECD Ant Keogh, said: “Like the ‘Breakup’ before it, this creative idea comes out of NAB changing their behaviour compared to the other banks. Once again, we are just showcasing a great product in a creative way.”
Credits:
- Client: NAB
- Executive Creative Director: Ant Keogh
- Creative Directors: Tom Martin, Julian Schreiber, Rohan Lancaster, Darren Pitt Senior Creatives: Ben Keenan, Quenton Miller
- Senior Agency Producer: Sevda Cemo
- Director: The Glue Society
- Production company: Will O’Rourke
- Production company producer: Ian Iveson
- Post production company: The Editors /HUB PLUS
- Sound production company: Flagstaff Studios
- Music Production company: Level Two Music
- Account management team: Simon Lamplough, Andrew Drougas, Belinda Danks, Melisa Lay, Tanya Garma
- Planner: Sarah Malcolm Director
- Digital Innovation: Eaon Pritchard
- Executive Interactive Producer: Sasha Cunningham
- Interactive Producer: Terry Mann
- PR agency: Mango PR