NAB rolls out ‘honesty experiments’ ads

NAB has followed up its ‘honesty experiments’ stunt videos earlier this week with a TV campaign to promote its credit card offering.

Created by Clemenger BBDO Melbourne, these are the latest installments of the bank’s Break Up campaign.

Clems Melbourne’s ECD Ant Keogh, said: “Like the ‘Breakup’ before it, this creative idea comes out of NAB changing their behaviour compared to the other banks. Once again, we are just showcasing a great product in a creative way.”


  • Client: NAB
  • Executive Creative Director: Ant Keogh
  • Creative Directors: Tom Martin, Julian Schreiber, Rohan Lancaster, Darren Pitt Senior Creatives: Ben Keenan, Quenton Miller
  • Senior Agency Producer: Sevda Cemo
  • Director: The Glue Society
  • Production company: Will O’Rourke
  • Production company producer: Ian Iveson
  • Post production company: The Editors /HUB PLUS
  • Sound production company: Flagstaff Studios
  • Music Production company: Level Two Music
  • Account management team: Simon Lamplough, Andrew Drougas, Belinda Danks, Melisa Lay, Tanya Garma
  • Planner: Sarah Malcolm Director
  • Digital Innovation: Eaon Pritchard
  • Executive Interactive Producer: Sasha Cunningham
  • Interactive Producer: Terry Mann
  • PR agency: Mango PR


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