NAB’s Break Up campaign changes tack to focus on honesty

NAB’s ‘Break Up’ campaign has changed tack, with the launch of a series of social experiments to test the honesty of Australian consumers. The idea is that Australians are essentially an honest bunch, so deserve an honest credit card to match.

The series of stunts called ‘the Honesty Experiments’, were orchestrated by Clemenger BBDO Melbourne and Will O’Rourke, the production company which includes The Chaser’s Julian Morrow, Craig Reucassel and Dominic Knight on its roster.

In the stunts Australians were filmed in three different scenarios to reveal their honesty.

The first was a coffee vendor who gives the wrong change:

The second involved a dropped wallet.

The third involved a man with leaky pockets.




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