NAB showcases the lives of Agribusiness customers in ongoing ‘More than money’ campaign

NAB has launched a new spot as part of its ‘More than Money’ campaign, highlighting the stories behind some of its Argibusiness customers.

The 30-second video highlights the lives of those working on Australian farms including a dairy farmer.

Clemenenger Melbourne is NAB’s agency of record and created the ‘More than Money’ campaign.

The spot finishes with the tagline “NAB, more than money”.

NAB launched the ‘More than Money’ campaign in March, asking its customers to look at the last five photos they had taken on their phones to see what they really care about.

‘More than Money’ was a brand repositioning for the bank after it left behind its five-year legacy of the award-winning campaign ‘Break Up’.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Argibusiness Clemenger BBDO Melbourne More than Money NAB

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