NAB: We see Australian business
A new TV ad has been released by NAB that departs from the award-winning ‘Break Up’ messaging to focus on the business sector.
The ad celebrates the contribution Australian businesses make towards every life.
The ad was created by Melbourne-based agency The Bridge.
Clemenger BBDO Melbourne recently won two grand prix at Spikes Asia for ‘Break Up’ for NAB.
More to follow
Well I like it.
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best brand work by far, and now the best business banking work.
the only bank planning and acting beyond “what can we do this week?”
good luck to them, the other banks aren’t even fighting.
australian businesses are pretty switched on, could never understand why the banks mostly treat them like idiots.
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Great work
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really nice
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I can’t be the only one who thinks the answer to 90% of those questions is “China”?
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Agree – great ad, really impressed.
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“We understand Australian business” – now there’s a point of difference. Surely not the first bank to claim this. And I think with the flat repetitive voice over I’ve kind of missed the ‘celebratory’ aspect. Who makes… who cares?
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Really nice
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Looks like a more artistic replication of Westpac’s ads… they weren’t great, nor is this.
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as a small biz owner I really like it – it’s the first bank ad I connected to a long time…..
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who makes the snow?
we do
snowmasters australia
snowmasters.com.au
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I love the positive aspect to this ad, it’s beautifully executed too.
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NAB have reverted to type. Only a matter of time I suppose. Welcome back to the ‘Big Four’!
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Why is this business work so different from the brand work?
If you were onto a good thing wouldn’t you milk it?
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Lovely shot TVC NAB yes, but what a load of myopic dribble… Well said AB (point 5). Another bank ad that pretends to have empathy. If only the banks service levels lived up to their advertising claims??? What a World that would be!!! Clearly only 2 out of the 13 comments are independent. I’d love to see one of the banks say something like, “put your money with us, we’re all about PROFITS”
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