NAB’s breakup mastermind Sandra de Castro promoted to CMO

One of the masterminds of NAB’s much talked about Break-Up campaign has been rewarded with the company’s top marketing job.

Sandra de Castro has been named chief marketing officer of NAB after acting up in the role since last October when the position was created.

The campaign launched in February with NAB executing a series of stunts to demonstrate that it was breaking up with the country’s other big banks.  

According to the announcement de Castro “will lead the development and execution of NAB’s strategic marketing plans in a way that supports the company’s overall strategic agenda, and will be responsible for the direction and management of the marketing and promotion of NAB’s products and services in personal banking, business banking and wholesale banking.”

According to the bank, the campaign has seen 175,000 customers switch to NAB. De Castro initially joined the company  in 2009 as executive GM of strategy and marketing for the company’s business banking.

Andrew Hagger, Group Executive, Corporate Affairs & Marketing, said: “Sandra has demonstrated her ability to lead NAB’s marketing team in her capacity of acting EGM where she has been executing NAB’s most successful advertising with ‘Break-Up’. Sandra is a high calibre executive with superb leadership abilities, and I am delighted to appoint her to this important role in our organisation.”

De Castro will be taklking about the break up camapign at Mumbrella360 tomorrow. Tickets have now sold out.


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